Google Adwords - Advanced

Open Events for this Topic
8 Jul 2013	WS6552	£279	Birmingham City Centre
16 Jul 2013	WS6553	£299	London Euston
17 Jul 2013	WS6554	£279	Leeds City Centre
20 Nov 2013	WS6555	£225*	Manchester City Centre  *Early Bird Rate
21 Nov 2013	WS6556	£225*	Birmingham City Centre  *Early Bird Rate
22 Nov 2013	WS6557	£239*	London Victoria  *Early Bird Rate
This workshop can also be run as a custom internal workshop

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We can run this topic as an internal event for your organisation on your premises. This can provide a high quality and cost effective staff development route. More»

Overview

This one day practical workshop builds on the introductory Google Adwords and Analytics course with a more in-depth, hands on and practical approach to the setting up and running of Google Adwords campaigns. This event is designed for those with limited technical skills - you don’t need to be a web designer or be able to write computer code.

This course is intended for anyone who has started out on the road with Adwords by setting up their first Adwords account and by linking it to Google Analytics, and now needs to understand how to get the best return on their Adwords spend. If you want to learn how to set up an Adwords and Analytics account you would benefit from attending our introductory course, Google Adwords and Analytics: Getting the Best from Your Website with Low Cost Marketing

Delegates are encouraged to bring along a laptop that has the capability of connecting to a wireless network. Laptops may be provided at an extra cost and are subject to availability – please enquire for further details.

The techniques demonstrated are practical and easy to replicate. Real examples will be used to demonstrate how the presenter uses Adwords to obtain traffic on his, and his clients’ websites, and how you can quickly use the same ideas yourself to drive pre-qualified traffic to your website via the search facilities on Google and Google partner search engines.

Content

Topics that will be covered:

• Structuring Accounts, Campaigns and Ad Groups
• The lifecycle of a campaign
• Budget setting, bidding and Cost Per Click (CPC)
• Quality scores, CPC and Click Through Rate (CTR)
• Improving keywords - finding them, broad/phrase/exact, negative
• The importance of CTR and how to improve it
• Deciding between the Search and Display networks
• Getting the best from your ads - text, image and video; copywriting; A/B testing
• Understanding what Adwords is telling you - Adwords data and Adwords analytics
• Conversion improvements and landing pages
• What remarketing is and how to use it
• All about Ad Extensions
• Why the Adwords editor is your friend 

On completion of this event delegates will be able to:

• Get the best from your Adwords campaign
• Maximise your conversion rates
• Understand what the Adwords data is telling you

Delegate Feedback

'Would recommend - very good.'
Marketing, Johnson & Starley Ltd

Who Should Attend?

This practical event is aimed at anyone currently involved in marketing at all levels. No technical skills are necessary, but it is assumed that the attendee has created an Adwords account.

Programme

View Programme

Facilitator

Our facilitator is an experienced businessman who has held a number of senior marketing positions in a variety of companies, and who has run companies large and small. He has a proven track record of building and growing online clicks & bricks businesses.

He ran a £50m mail order business where £8m of sales came from the company’s website. The business had 80,000 customers and shipped around a million orders per year. He has also taken early stage companies from the initial product prototype to profitability, building sales channels, distributor networks and strategic relationships in the process.

He currently has an eCommerce business which consists of a number of websites which are growing through a combination of search engine optimisation, Google Adwords and other marketing tools. He also advises a number of companies on how to build their Adwords campaigns, how to use Google Analytics to understand what their customers and potential customers are doing, and how to improve their search engine optimisation.

Venue and Travel

Venue details and travel information will be included in your confirmation email. If the venue has not been confirmed at the time of booking, then the information will be emailed to you closer to the event.

Booking & Confirmation

Bookings will only be accepted on receipt of full payment PRIOR to the event via cheque, BACS or credit card.  Cheques to be made payable to ‘National Training Resources Limited’.

All reservations will be confirmed by email within two days of receipt of your completed booking form and payment in full and will include venue details and times.

Please direct all conference queries to the Conference Team.
Tel:  0845 130 6152 or 01827 63919.
Fax:  01827 60836 or 01827 61428. 
Email: conferences@national-training.co.uk

Terms & Conditions

Please read our full terms and conditions. Completion and return of the Booking Form constitutes a contract between yourselves and National Training Resources Limited.  Delegate cancellations/transfers are only accepted up to 3 weeks prior to the event and are subject to a small administration charge. Delegate substitutions can be made at any time.  We reserve the right to cancel or alter the event at any time.