Google Adwords and Analytics: Getting the Best from Your Website with Low Cost Marketing (WS5852)

Wednesday, 26th September 2012, Birmingham City Centre

Overview

Millions of people ‘Google’ for information every day. With several hundred thousand results available for each search only those appearing on Page One of Google are likely to be visited. Many websites never appear in the searches and consequently suffer from a lack of visitors.

Getting on Page One of Google is however much easier than you might imagine and our facilitator will show you how to use free software such as Google Analytics and low cost advertising via Google Adwords to get on to Page One of Google and many other search engines.

This event is designed for those with limited technical skills - you don’t have to be a web designer or need to be able to write computer code.  The techniques demonstrated are practical and easy to replicate. Real examples will be used to demonstrate how the presenter uses the techniques covered to obtain traffic on his, and his clients’ websites and how you can quickly use the same ideas yourself for just a few pence.

Content

Adwords

• Structure your Adwords account
• Deciding between search and content campaigns,
• Choosing keywords that are actually being searched for
• Testing alternative wording, keywords and landing pages
• Targeting your campaigns geographically.. and in various languages
• Obtain optimum page quality score
• Improve click through rates (CTR)

Analytics

• Understanding the importance of measuring web traffic
• Key features and capabilities of Google Analytics
• Discovering how your traffic finds you, what they are searching for and what keywords they used
• Segmentation, goals, sales funnels and conversion rates
• Using Analytics to improve website traffic
• Best practice in producing reports and managing your ‘dashboard’

Learning Objectives

• On completion of this event delegates will be able to 
• Set up and run a Google Adwords campaign
• Set up and run Google Analytics
• Increase the amount of traffic to their website

Who Should Attend?

This practical event is aimed at anyone currently involved in marketing at all levels.  No technical skills are necessary.

Programme

View Programme

Facilitator

Our facilitator is an experienced businessman who has held a number of senior marketing positions in a variety of companies, and who has run companies large and small. He has a proven track record of building and growing online clicks & bricks businesses.

He ran a £50m mail order business where £8m of sales came from the company’s website. The business had 80,000 customers and shipped around a million orders per year. He has also taken early stage companies from the initial product prototype to profitability, building sales channels, distributor networks and strategic relationships in the process.

He currently has an eCommerce business which consists of a number of websites which are growing through a combination of search engine optimisation, Google Adwords and other marketing tools. He also advises a number of companies on how to build their Adwords campaigns, how to use Google Analytics to understand what their customers and potential customers are doing, and how to improve their search engine optimisation.

Venue and Travel

Venue details and travel information will be included in your confirmation email. If the venue has not been confirmed at the time of booking, then the information will be emailed to you closer to the event.

Booking & Confirmation

Bookings will only be accepted on receipt of full payment PRIOR to the event via cheque, BACS or credit card.  Cheques to be made payable to ‘National Training Resources Limited’.

All reservations will be confirmed by email within two days of receipt of your completed booking form and payment in full and will include venue details and times.

Please direct all conference queries to the Conference Team.
Tel:  0845 130 6152 or 01827 63919.
Fax:  01827 60836 or 01827 61428. 
Email: conferences@national-training.co.uk

Terms & Conditions

Please read our full terms and conditions. Completion and return of the Booking Form constitutes a contract between yourselves and National Training Resources Limited.  Delegate cancellations/transfers are only accepted up to 3 weeks prior to the event and are subject to a small administration charge. Delegate substitutions can be made at any time.  We reserve the right to cancel or alter the event at any time.