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Tel 0845 130 6152
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Please read our terms and cancellation policy before booking
Successful Sales Account Management (WS5583)
Wednesday, 10th October 2012, Leeds City Centre
Many organisations spend a vast amount of effort locating and chasing new business. Sometimes this is done at the expense of keeping and nurturing the clients they already have. Often it is cheaper and more effective to keep the customers we know - and who know us - rather than prospect for new ones.
This workshop examines how and why customers buy and plans a campaign to go wider and deeper into existing accounts to turn them into 'key' accounts. We identify our competitors, see how they compete and we formulate methods for keeping those key accounts out of their hands.
Following the workshop delegates will be able to
If this event doesn't quite hit the spot, you may be interested in attending one of our other 1 day sales training courses. Follow the links below to view the overviews and scheduled dates.
Who Should Attend?
This workshop is suitable for all sales people, and especially account managers, including their team leaders and managers.
The workshop will be split into three key phases:
Phase 1: The Customer Data - What do we know about our customer to keep their business and get more of it? What don’t we know, what do we need to know, and how will we find out?
Phase 2: Action - the skills we need for success
Phase 3: Activity Monitoring – is it working? Why? Why not?
Our trainer, who has an MBA and extensive practical experience in several disciplines, has worked at Director level in both the private and public sectors. With strong international experience in the USA, Europe, Africa and Asia he speaks fluent French and good German.
After a successful business career, from international buyer, Sales Director to Managing Director of a transnational company, he has become a professional trainer designing and delivering dedicated training packages to the Private and Public Sector in the UK, USA, Middle East and Europe. He is a hands-on professional with the personality and communication skills to pass on his experience.
While using some theory for structure, the short burst high impact methodology our trainer uses explains the techniques and then embeds them with hands-on practice applying the skills to each delegates’ actual work situation. Not only do the techniques and ideas become second nature but the organisation sees real results on the bottom line.
Venue and Travel
Venue details and travel information will be included in your confirmation email. If the venue has not been confirmed at the time of booking, then the information will be emailed to you closer to the event.
Booking & Confirmation
Bookings will only be accepted on receipt of full payment PRIOR to the event via cheque, BACS or credit card. Cheques to be made payable to ‘National Training Resources Limited’.
All reservations will be confirmed by email within two days of receipt of your completed booking form and payment in full and will include venue details and times.
Please direct all conference queries to the Conference Team.
Terms & Conditions
Please read our full terms and conditions. Completion and return of the Booking Form constitutes a contract between yourselves and National Training Resources Limited. Delegate cancellations/transfers are only accepted up to 3 weeks prior to the event and are subject to a small administration charge. Delegate substitutions can be made at any time. We reserve the right to cancel or alter the event at any time.
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