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The Sales Presentation - Perfecting your Pitching Skills

The Sales Presentation - Perfecting your Pitching Skills

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The Sales Presentation - Perfecting your Pitching Skills


The importance of sales presentation training should never be underestimated. Being able to pitch correctly and conduct a proper sales presentation is crucial in business and ‘The Sales Presentation’ or ‘Pitch’ is widely accepted as the most important part of the sales process. It is critical that the sales pitch goes as smoothly as possible as it could be the only opportunity you have to convince someone to purchase your products or services, and considering the amount of effort businesses go through to get a sales executive in front of a potential client, it is surprising how few sales pitches are converted into actual sales.

This is a highly practical workshop that will guide you through all aspects of a Sales Presentation - from preparation and planning through to execution. It has been designed for anyone who currently conducts, or will soon be conducting, sales pitches and presentations, and will be suitable for anyone from junior sales executives through to company directors.

Throughout the day delegates will have the opportunity to work on their own pitches (past, current, future or fictional)

Pre-Event Requirements

Delegates are encouraged to bring along a 3-5 minute presentation which they have used in the past or will use in the future.


The workshop will cover the following topics and activities:

Nerves and Confidence

  • Preparation & Practice
  • Tips to overcome nerves enough to deliver with impact and conviction

Practical Exercise - Filmed Sales Presentation with Coaching and Feedback

  • Immediate Feedback

What constitutes a Powerful, Convincing Sales Pitch?

  • Why we need Focus
  • Why we need Clarity
  • Why we need Key Points

Target Focus

  • The use of Target Focus to begin to focus on the audience/board/decision makers
  • What do they want to hear and how do they want to hear it for maximum impact?
  • Sacrificing detail for impact!

Impact Template

  • How decision makers make their decision
  • Identify 3 key points (strongest benefits)
  • Building your pitch to deliver these key points with maximum impact in the most memorable way

Practical Exercise - Filmed Sales Presentation with Coaching and Feedback

  • Using the theories learnt, delegates will perform the same Sales Presentation as earlier
  • Immediate Feedback

General Sales Presentation Skills

  • Language - Is it a selling proposition?
  • Body Language
  • Pace
  • Eye Contact
  • PowerPoint and Visual Aids
  • How to Practice

Practical Exercise - Filmed Sales Presentation with Coaching and Feedback

  • Subject to be provided by the trainer
  • Dealing with Tough Questions
  • Final Feedback

Taking the training into the workplace

  • How will you use the training to make your Sales Presentations more effective?

Who Should Attend?

This workshop is suitable for current or prospective sales professionals of all levels especially those who have to put together and deliver presentations to win business. The construction of a powerful presentation and the convincing delivery of that presentation are at the heart of this course. If you are keen to refine your techniques and are determined to increase your sales figures then this is the course for you!

There are no open events scheduled for this topic.
Many of our events are run as open events at various locations around the UK. See the Events Diary for scheduled events. All topics can be run as internal events on your premises.
In-house Event for Your Organisation
We can run this topic as an in-house event for your organisation on your premises. This can provide a high quality and cost effective staff development route.
This workshop is  Price Band B 

Workshop Style

This training course is delivered in a workshop style. It is highly participative with a blend of presentation, group exercises and debate.  A comprehensive delegate pack is included. .


To ensure effective levels of delegate participation, involvement and interaction, delegate numbers are restricted.  This workshop is suitable for groups of 2 to 20 delegates.


Formal CPD certificates are provided after the event in a form which is acceptable as CPD evidence to many professional bodies and institutions.


The facilitator for this workshop is a highly experienced trainer with in-depth subject knowledge.