DIY SEO: Aiming for Page 1 on Google

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DIY Search Engine Optimisation: Aiming for Page 1 on Google - Training Workshop

Overview

Do It Yourself - Search Engine Optimisation

Getting more traffic to your website can make a huge difference in terms of how many customers buy your product or service. The key to this is to be at the top of the results when someone searches online for whatever you do. The process of helping search engines rank your website better is called Search Engine Optimisation - SEO.

The good news is that it is easy to do the things needed to get your website onto page 1 of Google, and most of the tools and techniques you need are completely free. The bad news is that it's even easier to get it all wrong, and sadly that’s what the majority of websites do. Of course, if all the websites that do a bad job of SEO are your competitors and you do it properly then you will be in a fantastic competitive position.

This one day course is aimed at anyone who wants to understand how to manage their own SEO. All the techniques are practical and easy to implement, and all are illustrated with real world examples from a variety of websites. All the tools demonstrated and used throughout the course are free, and links are provided so that delegates can download and use them themselves.

Importantly, delegates' own websites will also be critiqued during the session, so during the day delegates will build a clear list of action items which they can start to work on as soon as they get back to the office. If delegates provide details of their website prior to the course then even more feedback on their websites will be provided.

Content

Topics that will be covered:

  • What is SEO
  • Why bother with SEO
  • How Search Engines work
  • How so many websites get it wrong
  • Market research and keyword research
  • Competitor research
  • Getting your site right
  • Link building
  • Offline ways to get traffic to your site
  • How Google Adwords fits in
  • Other Google products
  • Measurement

On completion of this event delegates will be able to:

  • Make their website as SEO friendly as possible
  • Work on the offsite things that help with SEO
  • Measure how well they and their competitors are doing

Delegate Feedback

'Very Good.'
Marketing, Johnson & Starley Ltd

Who Should Attend?

This practical event is aimed at anyone with a website who wants to get the most out of it. No technical skills are necessary.

14 Jun 2013 WS6543 £279.00 Birmingham City Centre
19 Jun 2013 WS6544 £279.00 Leeds City Centre
21 Jun 2013 WS6545 £299.00 London Victoria
06 Nov 2013 WS6546 £225* Manchester City Centre
07 Nov 2013 WS6547 £225* Birmingham City Centre
08 Nov 2013 WS6548 £239* London Euston
This workshop can also be run as a custom in-house workshop
*Early Bird Rate
In-house Event for Your Organisation
We can run this topic as an in-house event for your organisation on your premises. This can provide a high quality and cost effective staff development route. More»

Workshop Style

This training course is delivered in a workshop style. It is highly participative with a blend of presentation, group exercises and debate.  A comprehensive delegate pack is included. .

Numbers

To ensure effective levels of delegate participation, involvement and interaction, delegate numbers are restricted.  This workshop is suitable for groups of 2 to 20 delegates.

Certification

Formal CPD certificates are provided after the event in a form which is acceptable as CPD evidence to many professional bodies and institutions.

Facilitator

The facilitator for this workshop is a highly experienced trainer with in-depth subject knowledge.