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Influencing Skills

Influencing Skills


How to win friends and influence people was the title of a 1930’s best seller under this label! Our course takes you through all the academic research as well as the practical tools and techniques that have been developed for 21st Century Britain! This course will help you work effectively with people and secure a "win-win" situation every time.

The ability to influence people is a key management skill.  It has equal importance to all job roles and sectors. It may take the form of gaining support, inspiring others, persuading others, developing relationships or just engaging someone's imagination but in what ever form being an effective influencer makes the job easier

Effective influencing skills require a good balance of communication, presentation and assertiveness techniques. Influencing, effectively is about adapting and modifying your personal style to gain the support of others to do what you want them to without being seen to be pushy or overly demanding.

Indeed avoiding approaches that nay be interpreted as pushing, coercing, or haranguimng need to be avoided at all costs, whilst these may work short term forcing people to do what you want seldom leads to long term support, people remember the bad experience.

Influencing is about being able to get things done quickly and effectively, without pushing, forcing or telling others what to do – this one day workshop shows you how

Learning Objectives

Delegates will be empowered to tackle a wide range of work and real life situations with colleagues, managers, customers and suppliers

Who would benefit from attending this workshop?

This course is suitable for anyone who wants to develop his or her influencing skills. It is also suitable for those who have attended assertiveness, stress management and conflict resolution courses


  • An understanding of the importance of planning your approach to influencing
  • Theoretical understanding of applying influencing skills
  • Models of influence- horses for courses
  • Best practice techniques for using these skills back in the workplace or other situation
  • How to obtain co-operation through consent
  • Insights into your personal influencing style and those around you

The day is split into 5 related sessions

1. The context of influence

  • Modern definition and context
  • The importance of influence
  • Those who have influenced – why and how?
  • Academic models around “win –win”

2. The tools of influence

  • Communication
  • Active Listening
  • Observation
  • Pacing
  • Reading body language

3. Case Studies

  • The Give and Take principle
  • Reciprocation in practice
  • Securing commitment
  • The Principle of Social Proof
  • Compliments and Co-operation
  • Directed Deference
  • Scarcity

4. Your influencing style?

  • Personal inventory
  • Areas of strength
  • Areas for developmentAction this day?

5. The style of others!

  • Opposites
  • Empathy
  • What is it that A does like about B –and vice versa?
  • What is that A should do to get on with B –and vice versa?
There are no open events scheduled for this topic.
Many of our events are run as open events at various locations around the UK. See the Events Diary for scheduled events. All topics can be run as internal events on your premises.
In-house Event for Your Organisation
We can run this topic as an in-house event for your organisation on your premises. This can provide a high quality and cost effective staff development route.
This workshop is  Price Band B 

Workshop Style

This training course is delivered in a workshop style. It is highly participative with a blend of presentation, group exercises and debate.  A comprehensive delegate pack is included. .


To ensure effective levels of delegate participation, involvement and interaction, delegate numbers are restricted.  This workshop is suitable for groups of 2 to 20 delegates.


Formal CPD certificates are provided after the event in a form which is acceptable as CPD evidence to many professional bodies and institutions.


The facilitator for this workshop is a highly experienced trainer with in-depth subject knowledge.