DIY SEO: Aiming for Page 1 on Google (5842)
Overview
Do It Yourself - Search Engine Optimisation
Getting more traffic to your website can make a huge difference in terms of how many customers buy your product or service. The key to this is to be at the top of the results when someone searches online for whatever you do. The process of helping search engines rank your website better is called Search Engine Optimisation - SEO.
The good news is that it is easy to do the things needed to get your website onto page 1 of Google, and most of the tools and techniques you need are completely free. The bad news is that it's even easier to get it all wrong, and sadly that’s what the majority of websites do. Of course, if all the websites that do a bad job of SEO are your competitors and you do it properly then you will be in a fantastic competitive position.
This one day course is aimed at anyone who wants to understand how to manage their own SEO. All the techniques are practical and easy to implement, and all are illustrated with real world examples from a variety of websites. All the tools demonstrated and used throughout the course are free, and links are provided so that delegates can download and use them themselves.
Importantly, delegates' own websites will also be critiqued during the session, so during the day delegates will build a clear list of action items which they can start to work on as soon as they get back to the office. If delegates provide details of their website prior to the course then even more feedback on their websites will be provided.
Content
Topics that will be covered:
- What is SEO
- Why bother with SEO
- How Search Engines work
- How so many websites get it wrong
- Market research and keyword research
- Competitor research
- Getting your site right
- Link building
- Offline ways to get traffic to your site
- How Google Adwords fits in
- Other Google products
- Measurement
On completion of this event delegates will be able to:
- Make their website as SEO friendly as possible
- Work on the offsite things that help with SEO
- Measure how well they and their competitors are doing
Delegate Feedback
'Very Good.'
Marketing, Johnson & Starley Ltd
Who Should Attend?
This practical event is aimed at anyone with a website who wants to get the most out of it. No technical skills are necessary.
| Date: | Friday, 26th October 2012 View All Locations & Dates |
| Cost: | £279.00+VAT. £229.00+VAT: Group Rate 3+ £237.00+VAT: Small charity (Turnover less than £1m) |
| Venue | Maple House, Birmingham |
| Arrival: | 9.15am for Registration |
| Start: | 9.45am |
| Finish: | 4.00pm |
| Programme: | View |
Please read our terms and cancellation policy before booking
Workshop Style
This training course is delivered in a workshop style. It is highly participative with a blend of presentation, group exercises and debate. A comprehensive delegate pack is included. .
Numbers
To ensure effective levels of delegate participation, involvement and interaction, delegate numbers are restricted. This workshop is suitable for groups of 2 to 20 delegates.
Certification
Formal CPD certificates are provided after the event in a form which is acceptable as CPD evidence to many professional bodies and institutions.
Facilitator
The facilitator for this workshop is a highly experienced trainer with in-depth subject knowledge.