Practical Marketing for Small Businesses & Low Budget Departments (5829)
Overview
You don’t have to spend a fortune to successfully market your product or service. In fact, some of the most effective things you can do are almost free.
But why bother with marketing at all? It often seems that designing and launching your product or service is 90% of the job. However, promoting it usually turns out to be another 90%! It’s a fact of life that everyone thinks the hard part is over once you have your business or new product launched, but in fact the work has just begun!
This one day course introduces delegates to some of the jargon and principles of marketing, and then focuses on genuine, practical marketing techniques which can really help to promote your business or organisation.
Content
Topics that will be covered:
- What is marketing?
- Marketing plans
- Understanding your customer - market research
- Your brand
- Packaging
- Making your business visible - Google Places
- The free shop front - Google Merchant Centre
- Doing your own press releases
- Direct mail
- Email marketing
- Low cost ways to advertise
- Low cost exhibiting
- Telemarketing dos and don’ts
- Measuring what works
- Workshop - discussion of marketing challenges faced by delegates
On completion of this event delegates will be able to:
- Decide what marketing techniques will work best for them
- Implement those marketing techniques in a low cost way
Who Should Attend?
This practical event is aimed at anyone involved in marketing or managers and directors who want to improve how they market and promote their service or product.
| Date: | Tuesday, 15th May 2012 View All Locations & Dates |
| Cost: | £279.00+VAT. £229.00+VAT: Group Rate 3+ £237.00+VAT: Small charity (Turnover less than £1m) |
| Location | Leeds City Centre |
| Arrival: | 9.00am for Registration, Refreshments and Networking |
| Start: | 9.45am |
| Finish: | 4.00pm |
| Programme: | View |
Please read our terms and cancellation policy before booking
Workshop Style
This training course is delivered in a workshop style. It is highly participative with a blend of presentation, group exercises and debate. A comprehensive delegate pack is included. .
Numbers
To ensure effective levels of delegate participation, involvement and interaction, delegate numbers are restricted. This workshop is suitable for groups of 2 to 20 delegates.
Certification
Formal CPD certificates are provided after the event in a form which is acceptable as CPD evidence to many professional bodies and institutions.
Facilitator
The facilitator for this workshop is a highly experienced trainer with in-depth subject knowledge.