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Employer Training Services - National Training Resources

Customer Influence & Persuasion (292)

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View workshop overview

Programme

For arrival, start and end times, please see the overview or your booking confirmation email.

292

Delegate Registration, Tea/Coffee

Welcome and Introductions

Course Objectives

Session 1

  •     How different are Retail and Business Customers?
  •     The psychology of the customer
  •     How customers calculate value
  •     Getting a higher price for your product or service

Tea/Coffee Break

Session 2

  •     Opening the door of a tough customer
  •     Getting the message across with impact
  •     Why a picture is worth 1,557 words
  •     Getting your message to stick… what was I saying?

Lunch

Session 3

  •     Getting customers to love your product or service
  •     How customers decide what they like
  •     Customers or advocates?
  •     The endowment effect

Tea/Coffee Break

Session 4

  •     Fantastic customer communications
  •     Even more fantastic communication mistakes and how to avoid them

Workshop Close