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Employer Training Services - National Training Resources

Web Site Search Engine Optimisation - DIY tips & advice (288)

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View workshop overview

Programme

For arrival, start and end times, please see the overview or your booking confirmation email.

288

Delegate Registration, Tea/Coffee

Welcome and Introduction

Course Objectives

Session 1

  • What is SEO
  • Why bother with SEO
  • How Search Engines work
  • How so many websites get it wrong
  • Market research and keyword research

Tea/Coffee Break

Session 2

  • Competitor research
  • Getting your site right
    - Site structure
    - Site content

Lunch

 Session 3

  • Link building
    • Why
    • How
  • Offline ways to get traffic to your site

Tea/Coffee Break

Session 4

  • How Google Adwords fits in
  • Other Google products
    • Places
    • Merchant Centre
    • YouTube
  • Measurement

Questions & Evaluation

Workshop Close