Practical Marketing for Small Businesses & Low Budget Departments (5837)

03 December 2012, Birmingham City Centre

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Programme

For arrival, start and end times, please see the overview or your booking confirmation email.

289

Delegate Registration, Tea/Coffee

Welcome and Introduction

Aims and objectives

Session 1

  • What is marketing?
  • Marketing plans
  • Understanding your customer - market research
  • Your brand
  • Packaging

Tea/Coffee Break

Session 2        

  • Making your business visible - Google Places
  • The free shop front - Google Merchant Centre
  • Doing your own press releases

Lunch

Session 3

  • Direct mail
  • Email marketing
  • Low cost ways to advertise
  • Low cost exhibiting

Tea/Coffee Break

Session 4

  • Telemarketing dos and don’ts
  • Measuring what works
  • Workshop - discussion of marketing challenges faced by delegates

Questions & Evaluation

Workshop Close